Cultural Shifts Interpreter
Mapping cultural shifts and interpreting their impact on the world.
|Culture|
The shared beliefs, values and practices of a group of people brought to life through unique customs, traditions and behaviors that set the parameters for social norms and societal expectations.
|Cultural Shifts|
The large, invisible forces that emerge and evolve overtime that permanently shape and impact the perceptions, mindsets and behaviors of Americans.
Seeing the “What”.
Asking the “Why”.
With more than 14 years of experience, Whitney has witnessed firsthand how business leaders narrowly focus on and plan for the present moment. This is how companies continue to get it wrong.
For many companies in moments of crisis, attention shifts towards putting out fires as quickly as possible. This leads to the development of a toxic and reactive pattern of problem solving that tasks leaders with the job of battling surface level issues instead of understanding the full breadth of the conditions that started them.
Understanding the “why” of a situation and identifying “how we got here” serves as the central core for everything Whitney does. With expertise rooted in data and insight, her skillset enables her to see beyond the present to identify how trends and cultural shifts develop overtime to effectively track the future state of culture.
Her ability to map how those shifts trickle down to reshape society, ways of working, products, services, innovation, consumer habits and more have marked her as a key partner for some today’s largest brands.
A Proven Method
Whitney believes in the power of history and time.
Her process and outputs are built around the meticulous and unique way she tracks and documents the cause-and-effect relationship between significant cultural events and their impact on the world.
Proprietary Cultural Shifts Framework- Intelligently Illuminating Future Possibilities
Whitney utilizes a proprietary framework that maps the emergence and evolution of ever-present cultural shifts overtime. This chronologically based framework highlights and forecasts emergent trends in consumer behavior, mindset and perception across industries and categories. This framework gives clients the ability to anticipate trends vs. react to them, ensuring they can proactively shape their business goals & strategies.
E3 Trend Detection Analysis- That Illustrating the Current Cultural Moment
Whitney developed an E3 Trend Analysis to capture quick snapshots of a shifting topic, category in the moment. The goal of these reports is to highlights the elements that are Emerging, Evolving and Expiring to provide brands with a more tangible map and trajectory for where things are headed.
Popular Requests
Whitney is available for a wide variety of speaking engagements, virtual and in person.
Expert Interviews*
1hr sessions that provide expertise and oversight on topics, concepts and/or key categories of interest.
Lunch & Learn Sessions*
30 to 90 minute virtual sessions addressing stakeholders & staff on topics integral to the business.
Workshops*
2 to 4hr interactive sessions with stakeholders and staff on topics integral to the business.
Panel Discussions
Participating in panel discussions as a speaker or facilitator on topics that are related to her expertise.
*Deliverable optional
Thought Leadership
The Evolution Of…
The Knowledge Economy
Love & Marriage
Masculinity
Shifts in American Values and…
Identity
Consumption
Happiness
The Future Of…
Beauty
Luxury
American Media
For more than 14 years, Whitney Dunlap-Fowler has worked along side some of the most well-known brands and companies across the world. What began as a role managing projects for qualitative studies expanded into a universe of insights and strategic expertise.
Throughout her career, she grew her skillset e beyond that of a typical market researcher. Today she is a multidisciplined strategist & cultural tracker providing insights and bespoke plans of action for a wide variety of industries and categories.
With her many hats, she serves as a research lead, strategic partner and cultural expert for clients seeking insight on culture, trends and the future of their categories.
More Than Just a Researcher
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Whitney has been invited to sit on panels, to be a guest on podcasts and to speak at a number of companies on specific topics that intersect with her ability to track trends and culture.
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As a cultural strategist, Whitney often investigates trends occurring in popular culture to contextualize them, find meaning in how they came to be, and identify what they may means for brands, marketers and the future of the human condition.
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With a Masters in Media Culture and Communications from NYU, Whitney dedicated most of her academic career to understanding the way culture and perceptions are formed within society and how power structures shape human behavior and expectations.